Bet365 approach new clients via the live platform in order to provide Ghanaian players with a distinctive experience and establish a foothold for the expansion of its African activities.
Bet365 approach new clients via the live platform in order to provide Ghanaian players with a distinctive experience and establish a foothold for the expansion of its African activities.
Bet365 approach new clients via the live platform in order to provide Ghanaian players with a distinctive experience and establish a foothold for the expansion of its African activities.
bet365 declared that their website launched in Ghana on November 18th.
The operator based in the United Kingdom views the arrival into the Ghanaian market as a “milestone moment.”
In fact, this event may represent a significant milestone in bet365’s expansion across the entire continent.
However, the timing appears to have been deliberate, as the company introduced its sportsbook product right before the 2022 FIFA World Cup.
As football is an extremely popular national sport in Ghana, with the national team participating in the tournament, the offering is timed to coincide with the country’s football craze in order to establish the company’s reputation and leverage its advantageous position in this African nation as a springboard for future expansions.
“We are thrilled to announce the launch of a dedicated bet365 website for consumers in Ghana,” said a spokeswoman for bet365.
In a country with such a passion for sports, especially football, we are thrilled to offer an unequaled sports betting experience, with an emphasis on both locally and international markets.”
According to the source, bet365’s website would be accessible via iPhone and Android apps for Ghanaian consumers.
In addition, they will have access to specialized products and a variety of betting markets. Also, including streaming and in-play betting on leagues such as the Bundesliga, La Liga, NBA, NFL, NHL, baseball. and tennis, for a total of 75 sports and 600,000 live events.
However, this is not all.
Additionally, bet365 announced that the Ghanaian market offering will contain a multitude of promos features, and incentives for Ghanaian players.
The organization prepared to provide a comprehensive offering to the highly renowned African market:
“As one of the most highly regulated and highly regarded betting markets on the continent. It was our preferred location for our first launch into Africa,” continued the bet365 spokesperson. In addition, “With the World Cup underway, we’re thrilled to deliver our In-Play product. As well as a portfolio of tournament promotions for new and eligible customers across the country.”
The reputed sports betting, bingo, poker, and casino provider bet365 utilizes the World Cup. It is to grab the lead in the African expansion at a time when it is experiencing its most significant global growth.
Although it is just a matter of time before other major players enter the African game. It also appears like bet365 has already scored the critical goal. Also allowing for a peaceful play for the leading African operator’s crown.
Andy Clucas CEO at Microgaming