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Playtech Grows Poker Reach in Italy with AdmiralBet
AdmiralBet is the most recent brand to join Playtech’s iPoker platform.
Playtech continues to grow its iPoker network with AdmiralBet. It is the second partnership focusing on expanding the company’s online poker platform’s presence in the Italian market. This follows shortly on a similar agreement revealed with Lottoland. It is a clear sign that Playtech believes in the future of poker in Europe and Italy.
In a heavily regulated market, Playtech has not shied away from the country’s draconian advertising rules. It is also actively working to build a sustainable poker ecosystem that allows players in the country to play together for larger and more rewarding prize pools.
AdmiralBet managing director Paolo Marchi welcomed the opportunity and its implications for both the Italian poker community and the brand itself. He stated, “
“Playtech was a natural choice as our new network provide. Because it is a world leader in the gambling industry with an unrivaled track record of success in Poker.”
AdmiralBet managing director Paolo Marchi Marchi discussed the dynamic changes in the poker ecosystem. Over the past year, as well as AdmiralBet’s clear commitment to poker. Brands can now collaborate to a strong vertical with the help of Playtech and its iPoker solution.
Marat Koss, Playtech’s VP of interactive gaming, welcomed the news as well, saying that the addition of AdmiralBet.it was a significant step forward for everyone in the industry. Koss added:
” While there have been undeniable challenges in the Poker sector over the last few years. Playtech has continued to invest in both improving our Poker product and expanding our network.”
Playtech’s VP of Interactive Gaming Marat Koss Koss added that AdmiralBet is a well-established leader in Italy. Moreover the company is excited to collaborate on expanding the existing poker ecosystem. Playtech’s operational results have grown significantly. Also, allowing it to focus more actively and holistically on its entire offering.
