Scientific Games Extends ALC Partnership by Five Years
Scientific Games Extends ALC Partnership by Five Years
The Atlantic Lottery—serving Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador—awarded Scientific Games a five-year contract.
Scientific Games – Atlantic Lottery can extend the arrangement by five years.
Lottery has been a partner since the 1980s. Provinces receive all Atlantic Lottery Corporation proceeds for essential services.
“They established its long-term relationship with Atlantic Lottery, producing considerable and responsible sales growth for our Scratch’N Win products and topping our preceding year by 9.8%,” said Atlantic Lottery Vice-President of Lottery and Living Lab Maureen Wojick.
We’re using the company’s data and insights to create a Scratch’N Win game portfolio that boosts performance and thrills players.
Global lottery vendor provides logistics and other services to state actors and state-sanctioned operators. The iGaming company expanded, merged, and acquired. The casino-games company reopened as Light & Wonder, but the lottery is now a separate company with the same name.
Light & Wonder isn’t Scientific Games.
Light & Wonder represents Scientific Games worldwide. It supplies and operates the Atlantic Lottery’s iLottery and central gaming system. It runs regional internet casinos, sports betting, digital instant games, instant win products, and the lottery draw online and in stores.
Scientific Games and the Atlantic Lottery, a Crown enterprise founded in 1976 in Moncton, New Brunswick, offer iGaming.
Gaming and sales vary per province. New Brunswick and Newfoundland & Labrador have PlayCentral HD terminals, subscription services, and player account management.
Nearly 3,000 Atlantic Lottery stores used Scientific Games’ top-notch POS system this year.
“Working with a key instant games partner that employs analytics and insights to drive continuous growth throughout the whole game portfolio is a strong business approach,” said Scientific Games’ 37-year lottery industry veteran John Schulz.
“We are honored to continue our good work entertaining Atlantic Lottery participants in New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador.”
Schulz worked on over 45 successful lottery startups worldwide.
The Atlantic Lottery invests in health, education, infrastructure, and other “better good” projects.
Over 70% of retail sales globally use Scientific Games quick win games. La Fleur’s 2022 World Lottery Almanac.
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